3000 years of the world’s fashion is brought together in the largest virtual exhibition of style. The “We wear culture” project by Google Arts & Cultureis a collaboration with National Museum of Costumeand over 180 renowned cultural institutions from New York, London, Paris, Tokyo, São Paulo and around the world. Using state-of-the-art technology, the project allows you to explore everything from the ancient Silk Road, through the courtly fashions of Versailles, to British punkand the stories behind the clothes you wear today. Iconic pieces that changed the way generations dressed, such as Marilyn Monroe’s high heels or the Black Dress by Chanel are brought to life in virtual reality. Dress and accessories from the 18th century to the present day, organized in thematic exhibitions, belonging to the National Museum of Costume are now available online as part of the global exhibition opening today.

Fashion experts, curators and designers as well as universities, museums and NGOs from around the world collaborated on the exhibition to show that fashion is a part of our culture, a form of art and a result of true craftsmanship with a multifaceted impact. Google’s state-of-the-art technology, including virtual reality, 360° videos, Street View and ultra-high resolution “gigapixel” images were used to preserve the collections and make them available for everyone.

Highlights available online from the National Museum of Costumeinclude:

- With the help of indoor Street Viewonline visitors will be able to virtually walk through and discover the National Museum of Costume, housed in the Angeja-Palmela Palace and the permanent exhibition of the museum: Costume in Portugal. From the XVIII century to the present day.

- Online visitors can also discover five exhibitions, interactive stories about the collection of the National Museum of Costume, Collection Highlights: Magnificent Dresses From the National Museum of Costume; Fur Over Skin: the Evolution of Stylish Fur in Fashion; A History of Bathing Suits: 1900-1940; Get Married! Wedding Dresses 1800-2000, Step Into the National Museum of Costume in Portugal.

Clara Vaz Pinto, director of The National Museum of Costume said: “We invite visitors to our exhibitions on the Google Arts & Culture platform, to engage with our collections and understand the importance of dress as a cultural dynamic phenomenon, and also as a signal of global changes. The technology itself, present in textiles and dresses and in the way we now communicate our collections, is also part of these global changes and of our daily choices and experiences as museum professionals or as museum visitors.”

Amit Sood, director of Google Arts & Culture said: “We invite everyone to browse the exhibition on their phones or laptops and learn about the stories behind what you wear. You might be surprised to find out that your jeans or the black dress in your wardrobe have a centuries-old story. What you wear is true culture and more often than not a  piece of art.”


The We wear culture exhibition is available online at g.co/wewearculture and through the Google Arts & Culture app on iOSand Androidfor everyone.